Ted Rubin

Done Beats Perfect: The New Rule for Marketing Momentum

It’s not about how well you forecast the future. It’s about how well you handle what’s in front of you right now.

Employer Branding Is Built on Belief… Recruitment Marketing Is Built on Motion

It is performance-oriented and campaign-driven, and when executed well, it can produce meaningful short-term results.

Algorithmic Gatekeeping Is Silencing More Voices Than You Think

If your message doesn’t align with the interests of platform partners or advertisers, it doesn’t get reach.

It's Not Authentic if Everyone Loves You

In War and Business, Complacency Isn't an Option

The One Thing You Can Do to Improve Your Business Relationships